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barber doza.

I write a newsletter, host a podcast and teach workshops to help barbers level up their business.

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theGuideline - No.69 [Men's Grooming Movement]

theGuideline No.69 ↓ Hey Reader, Words matter. Have you noticed a shift towards the phrase 'men's grooming'? A few years ago, we were talking about haircuts. Now we're talking about hairstyles, products, blow drying techniques, hair care routines, skin care routines. Times have changed and barbers need to pay attention. Men's grooming refers to men paying attention to fashion and enhancing their own appearance. This interest has become increasingly apparent in popular culture. Clients want...

4 days ago • 2 min read

theGuideline No.68 ↓ Hey Reader, Today is the final day of the CT Barber Expo so it's only right for us to cover a case study of the man behind the event: Jay Majors. Let's breakdown Jay's career from the creator economy lens. Barber Expos + Expo Consulting Jay's barber battles started in night clubs and have since evolved into the largest expo in North America and likely the world. Two main revenue streams for events is: ticket sales and brand sponsorships. Renting a venue comes at a cost,...

11 days ago • 2 min read

theGuideline No.67 ↓ Hey Reader, We're in the middle of a mini series called 'From the Barber Shop to the Board Room.' Last week I shared more about my journey, this week I want to look at Vic Blends. Let's breakdown Vic Blends career from the creator economy lens. Vic the Educator Vic started cutting hair in his garage and eventually made a name for himself competing and winning barber battles across the country. He started growing an Instagram following because he was a great barber. This...

18 days ago • 2 min read

theGuideline No.66 ↓ Hey Reader, Welcome back to a new mini series called 'From the Barber Shop to the Board Room.' I'm going to pull the curtain back and break down lessons I've learned over the last few years of my creator career. Let's take a closer look at my educator journey. Find a Niche Fun fact, education is where it started for me. I always knew the barber exam pass rate was bad, but I never actually took the time to do thorough research until 2020. Low and behold, the pass rate in...

25 days ago • 2 min read

theGuideline No.65 ↓ Hey Reader, I don't know about you, but I fully embrace the phrase 'More than a barber'. I always knew my barber license would open up doors for me, but I wasn't sure which ones. Welcome to a new mini series called 'From the Barber Shop to the Board Room.' I'm going to pull the curtain back and break down lessons I've learned over the last few years of my creator career. My hope is to expand your vision for what is possible in this multi-billion dollar industry. Yes,...

about 1 month ago • 3 min read

theGuideline No.64 ↓ Hey Reader, Almost 4 years ago, I started talking about the alarming pass rate of the barber exam in California. At the time, 50% of candidates passed the exam. It was a coin flip and sadly, times haven't changed. In a recent board meeting, California reported the pass rates for the last quarter of 2023. Overall, it was a 46% pass rate, but what was really alarming was the apprenticeship pass rate. 37% exam pass rate for apprentices in California. 272 passed. 466 failed....

about 1 month ago • 1 min read

theGuideline No.63 ↓ Hey Reader, April Fools. This isn't the last newsletter. If you were sad though, thanks? I guess that means you actually find these valuable. Since it is April 1st, that means the first quarter of 2024 is in the books. This week, I want to take you through a free coaching/consultation session. (If you didn't know, I offer 1:1 consulting to barbers and brands in the industry.) The Intro Coaching Session Here is the framework for my intro session. I try to understand what...

about 2 months ago • 2 min read

theGuideline No.62 ↓ Hey Reader, Over the last 6 months, my scalp has been very dry. If I scratched my head, snowflakes would fall out. It got to the point where I started apologizing to my barber after he draped the cape around my neck. He joked around and asked me if I had heard of Head and Shoulders. I was embarrassed. Fortunately, my wife also has a dry scalp and said I could try any of her products. I took her up on the offer. Since implementing this new hair care routine over the last...

about 2 months ago • 2 min read

theGuideline No.61 ↓ Hey Reader, Well, I predicted wrong. I thought StyleCraft would release a statement last week, but they didn't. Must be an absolute nightmare for them right now. In the meantime, I don't mind TPOBs commentary. It's pretty funny. But we're not going to talk about that this week. Let's shift gears. Are barbers becoming entitled? There has been a growing social media trend where barbers make memes about charging the no call no show fee / late cancellation fee. From...

about 2 months ago • 3 min read

theGuideline No.60 ↓ Hey Reader, Something pretty scary happened this week. Unless you are taking a break from social media, I think you know where I'm going with this one. While in the charging dock, a pair of Style Craft Instincts literally exploded. As in, caught on fire, shot out of the charging stand like a rocket and landed on the floor next to some pringles and a burnt brush. Fire simmering as the Instincts lay on the ground. Fortunately, no one was injured. Tbh, the video is pretty...

2 months ago • 3 min read
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