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Hey Reader,

I don't know about you, but I fully embrace the phrase 'More than a barber'. I always knew my barber license would open up doors for me, but I wasn't sure which ones.

Welcome to a new mini series called 'From the Barber Shop to the Board Room.' I'm going to pull the curtain back and break down lessons I've learned over the last few years of my creator career.

My hope is to expand your vision for what is possible in this multi-billion dollar industry. Yes, billion with a b.

If you are familiar with barbers like Vic Blends, Jay Majors, Chris Bossio, Vince Garcia or Marvy Marv...I'm sure you've wondered how it all works. Well, that's what this series is about.

Introduction to the Creator Economy

If you make original content and distribute it online, you are a creator. This term may be unfamiliar to the barber community, so let’s translate.

We know them as influencers, ambassadors and educators. Influencers are barbers with a large Instagram following. Ambassadors are sponsored by brands. Educators teach classes online and in-person..

In many cases, a barber may be all 3. That’s why it might be easier to just use the umbrella term: creator.

So, how do these creators get paid?

Affiliate Links

You get a unique link from the brand. If someone ends up buying a product and the buyer’s journey started by clicking your affiliate link, then you’ll earn a commission of the sale. Commission earnings can range from 1% to 30%. It really depends on the brand and the price of their products.

Brand Sponsorships

You create original content (photos or videos) for the brand. Think of a YouTuber who says “This video is sponsored by _____”. The brand typically pays the creator to have that featured spot in their video. This could be part of a larger deal where the creator creates 5 videos for the brand that are all sponsored.

For a creator with a large Instagram following, a brand sponsorship could look like the creator posting content to their Instagram feed for the brand. This is notified by it saying #ad #sponsoredad in the captions.

Paid Ad Content

Many brands run paid marketing campaigns. These are the ads that show up in your Instagram Stories and Feeds that say ‘sponsored ad’. The brand pays money for those ads to show up. These ads require content, either photos, or videos. Sometimes, these brands will pay creators to create the photos and videos that they will use for the paid ad.

This means the brand owns the rights to these photos and videos and can do whatever they want with it. If the brand owns the rights to the content, this will come at a higher price point than if it was just one collab post without owning the rights.

Ambassadors

These typically come with a time commitment. When a creator is a brand ambassador, they are signing an agreement to represent the brand for a specific amount of time. During that time, there are things they need to do. For example: they need to post x amount of content every month and they need to attend industry events on behalf of the brand and educate or be at their booth.

These programs often pay the ambassadors a monthly stipend, give free products and cover the travel expenses to attend the events. For the barbers that are smart, they will also have the brands pay them a day rate to be at these events as well.

*Beware, not all brands will pay you.*

Educators

There are 2 different types of educators: digital educators and in-person educators. The best educators are doing both. Digital educators create and sell online courses where you have to pay a one-time fee to access their online lessons. These are hosted through platforms like Teachable. (I use Teachable to host my online course). In-person educators will get paid to teach a class or workshop. They are typically paid a one-time fee to teach the class and also paid to cover all travel expenses.

Money on the Table

If you haven’t picked it up already, there are many different ways to earn money as a creator. The top earning barber creators are combining multiple creator income streams to level up their revenue.

Next week, we'll dive into common mistakes barbers make when trying to monetize in this categories. It's gonna get spicy.

Book a Consultation

Interested in learning more about this topic? I'm offering 5 free 30-minute consultations. If you're interested, reply to this email and I'll reach out to coordinate your session.

Alright, finished with No. 65. See you next week!

Written by: Matthew Mendoza​​
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