cultivating culture no.114

theGuideline No.114 ↓ Hey Reader, After attending my first STMNT event last summer, I wrote this in my newsletter: A deep understanding of the community & culture often leads [brands] to more than product fit. These brands aren’t just hosting events, they’re sparking movements. This is where STMNT lives. Months later, STMNT still lives there. And that movement? It's growing. When I walked into Henkel's office in Culver City on Friday for Cultivating Culture LA, I was surprisingly greeted by...