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Hey Reader,

We're in the middle of a mini series called 'From the Barber Shop to the Board Room.' Last week I shared more about my journey, this week I want to look at Vic Blends.

Let's breakdown Vic Blends career from the creator economy lens.

Vic the Educator

Vic started cutting hair in his garage and eventually made a name for himself competing and winning barber battles across the country. He started growing an Instagram following because he was a great barber.

This naturally led to education. Barbers wanted to learn his techniques. They wanted to cut like Vic. So, he launched an online academy. For $19.99/month, anyone can enroll in the VicBlends Barber Academy.

This is 'monthly recurring revenue'. There are likely barbers who forgot they even signed up. I wouldn't underestimate this source of income for Vic. To be honest, he probably has over 1k students in his academy. That could be $20k/month. With 3 million IG followers and 2 million YouTube subscribers, 1k students is honestly a very conservative guess.

Vic the Influencer

With over 2 million YouTube subscribers, Vic is monetized. Let's keep it 100, these free haircuts on the street are not free. He is cashing in on views aka Ads on all the videos. From Meta ads to YouTube ads, since Vic has such a massive audience, he is making money off of views.

Vic the Ambassador

You'll only see Vic cut with BabylissPro tools. From the clippers, to the trimmers to the backpack, it's all Babyliss Pro. As an Ambassador, you'll see him occasionally teach education sponsored by Babyliss at various expos and you'll see him reference Babyliss in his videos. I'm guessing he gets a generous monthly check from Babyliss.

Vic the Brand Sponsor

Ok, now we're talking. If you pay close attention, you'll notice there are massive brands working with Vic (who have a massive marketing budget).

Let's take the Tom Brady haircut and interview he just did. On the cape, No Bull was front and center. Tom Brady's brand TB12 just merged with No Bull. Vic had the opportunity of a lifetime to interview the GOAT, while cashing in.

If you do more research, you'll see that Vic's new podcast called Deep Cuts is produced by Shadow Lion. A media production company that has worked with Brady for the last 15+ years.

This partnership could be the crown jewel from Vic which wouldn't have been made possible with his previous brand partnerships with the likes of the NFL, Google and Sports Illustrated. This has to be Vic's largest revenue stream at this point.

Vic the Brand

Last but not least. Have you noticed the Planted merch Vic has been wearing? That's one of his newest ventures. Planted is his new clothing line. Vic has repped the Planted hoodie and t-shirt while draping his clients in the planted cape. There was a limited drop of merch that apparently sold out. Another revenue stream for the 25 year old entrepreneur.

Love him or hate him. From his online academy, to Ad revenue, to ambassador partnerships, to brand partnerships to his own clothing line, Vic is a walking playbook for a barber leveraging the creator economy.

Who should I cover next?

Next week, I'm going to continue with another case study. Who do you want me to cover?

​Chris Bossio, Vince Garcia or itsMarvyMarv.

Reply with your answer!

Alright, finished with No.67. See you next week!

Written by: Matthew Mendoza​
Edited by: Kelly Mendoza​
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