theGuideline - No.69 [Men's Grooming Movement]
theGuideline No.69 ↓ Hey Reader, Words matter. Have you noticed a shift towards the phrase 'men's grooming'? A few years ago, we were talking about haircuts. Now we're talking about hairstyles, products, blow drying techniques, hair care routines, skin care routines. Times have changed and barbers need to pay attention. Men's grooming refers to men paying attention to fashion and enhancing their own appearance. This interest has become increasingly apparent in popular culture. Clients want...