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Hey Reader,

There was a lot of aura in Educo Academy over the weekend. 'GG' aka 'Good Game' seemed to be the first ever, exclusive multi-day collaborative experience with Paradox, 12pell and Prax. There was education, a barber competition and even an editorial photoshoot. Here's a tiny glimpse of the weekend.

I'm confident we'll see more and more content to drop from this weekend and I'll certainly be paying attention. Paradox and 12pell have been pushing the culture forward for a while now and thinking about them joining forces makes me just as excited as any Bobby Hundreds collab.

(I just read his book 'This is not a t-shirt' and it was 5 stars. Highly recommend, if you're a reader).

This weekend experience was dubbed 'the first GG' which makes me think they'll certainly be more. There's something special about creating an atmosphere where teams come together. I wouldn't be surprised if we start to see more events like this where shop owners bring their teams together across the country for collaborative events.

It makes me think of the event that SLCKR hosted in Philadelphia called 'Stay Awhile' back in October. A collaborative experience featuring brands from LA, Phoenix and Atlanta (Mason's Pomade, Greater Good and Sanctuary).

There's something brewing with events like Stay Awhile and GG. These smaller spaces cultivate connection that create culture. Speaking of cultivating culture...

STMNT Grooming is hosting a full-day experience in LA on Friday April 3rd. Here's the link to the full description of the event, along with the agenda for the day.

I'm very excited to announce that I will be featured as a guest educator where I will host one of the Discovery Pod's during the afternoon session. Last summer, I attended the World of STMNT LA and attended a similar full-day experience at Henkel's HQ in Culver City. Let me tell you, it was legit.

If you can make it, I highly recommend picking up a ticket today. It'd be great to see you there!

Whether it's GG, Stay Awhile or Cultivating Culture LA, I'll be continuing to keep an eye out for these in-person experiences. I think you should to. I've talked about this topic a lot in these newsletters when it comes to trends in the industry. There's a shift away from expos and moving towards these smaller events hosted inside shops and academies.

You might be wondering...am I thinking of hosting something? Yes, yes I am. More to come.

STMNT Grooming Presents 'Cultivating Culture LA' This is a full-day experience designed and led by STMNT Ambassadors. Buy Tickets

Written by: Matthew Mendoza​​
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