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Hey Reader,

There were 2 big reveals this week in the barber industry.

Babyliss x Tomb45

The Babyliss x Tomb45 collab has officially been revealed. If you're curious to learn more about the story behind the partnership or just curious about the clipper design process in general, you'll want to watch Bossio's recent YouTube video.

He ends the video with this quote:

Tomb45 had been innovating. Babyliss had been innovating. The right opportunity presented itself to the right people. Congrats to both teams on a massive launch.

If you're looking for a detailed review, I appreciated the YouTube video from Sofie Pok. As a tenured Babyliss Ambassador and Educator, her perspective on the tools are appreciated.

With this massive release, keep an eye out for rebuttals across the industry. The barber tool block has been hot for a while now. We shouldn't be surprised to see more and more releases from the competition soon.

Higher Booking is Here

There was another big headline last week. Meet Higher Booking. A new barber built software company has officially entered the chat.

If you're part of any barber Facebook group, you've seen these questions:

• "What is the best booking app?
• "I'm thinking about switching booking apps. Who is the best?"
• "I'm deciding between ____ and ______. Which is better?"

To help people make the tough decision, you'll see me drop a comment with a link to this blog post '4 Tips to Pick the Best Booking App'.

Here's the thing I really like about Higher Booking. Unlike every other booking platform in the market, Higher Booking is a booking and payments company that is owned and designed by licensed barbers. Shout out to Co-Founder and CEO Kyle Chapman. Hear more of Kyle's vision in this announcement video.

Higher Booking is currently in a beta stage where a select group of barbers have started using the platform to book and manage their appointments. They also have opened up 'First Chair Club' where the first 138 barbers who make a $1,000 investment will gain lifetime access to the platform.

It's been a while since a brand new barber booking company has hit the market, but I believe this is the first time the company was founded by an actual licensed barber.

Join their discord, pickup one of their tees or simply witness their journey by following @higherbooking. Subscriptions will be $35 per month.

Do you want to be featured?

I'm always on the look out for headlines taking place across the industry and would love to feature you.

So, if you are hosting an event or releasing a new product and you want it to be featured in theGuideline, then this form is for you!

Alright, finished with No.84. See you next week!

P.S. I still got a big headline of my own that I'll share soon. It is writing related...

Written by: Matthew Mendoza​​
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