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barber doza.

I write a newsletter, host a podcast and teach workshops to help barbers level up their business.

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theGuideline - No.65 [ From the Barber Shop to the Board Room ]

theGuideline No.65 ↓ Hey Reader, I don't know about you, but I fully embrace the phrase 'More than a barber'. I always knew my barber license would open up doors for me, but I wasn't sure which ones. Welcome to a new mini series called 'From the Barber Shop to the Board Room.' I'm going to pull the curtain back and break down lessons I've learned over the last few years of my creator career. My hope is to expand your vision for what is possible in this multi-billion dollar industry. Yes,...

4 days ago • 3 min read

theGuideline No.64 ↓ Hey Reader, Almost 4 years ago, I started talking about the alarming pass rate of the barber exam in California. At the time, 50% of candidates passed the exam. It was a coin flip and sadly, times haven't changed. In a recent board meeting, California reported the pass rates for the last quarter of 2023. Overall, it was a 46% pass rate, but what was really alarming was the apprenticeship pass rate. 37% exam pass rate for apprentices in California. 272 passed. 466 failed....

11 days ago • 1 min read

theGuideline No.63 ↓ Hey Reader, April Fools. This isn't the last newsletter. If you were sad though, thanks? I guess that means you actually find these valuable. Since it is April 1st, that means the first quarter of 2024 is in the books. This week, I want to take you through a free coaching/consultation session. (If you didn't know, I offer 1:1 consulting to barbers and brands in the industry.) The Intro Coaching Session Here is the framework for my intro session. I try to understand what...

18 days ago • 2 min read

theGuideline No.62 ↓ Hey Reader, Over the last 6 months, my scalp has been very dry. If I scratched my head, snowflakes would fall out. It got to the point where I started apologizing to my barber after he draped the cape around my neck. He joked around and asked me if I had heard of Head and Shoulders. I was embarrassed. Fortunately, my wife also has a dry scalp and said I could try any of her products. I took her up on the offer. Since implementing this new hair care routine over the last...

25 days ago • 2 min read

theGuideline No.61 ↓ Hey Reader, Well, I predicted wrong. I thought StyleCraft would release a statement last week, but they didn't. Must be an absolute nightmare for them right now. In the meantime, I don't mind TPOBs commentary. It's pretty funny. But we're not going to talk about that this week. Let's shift gears. Are barbers becoming entitled? There has been a growing social media trend where barbers make memes about charging the no call no show fee / late cancellation fee. From...

about 1 month ago • 3 min read

theGuideline No.60 ↓ Hey Reader, Something pretty scary happened this week. Unless you are taking a break from social media, I think you know where I'm going with this one. While in the charging dock, a pair of Style Craft Instincts literally exploded. As in, caught on fire, shot out of the charging stand like a rocket and landed on the floor next to some pringles and a burnt brush. Fire simmering as the Instincts lay on the ground. Fortunately, no one was injured. Tbh, the video is pretty...

about 1 month ago • 3 min read

theGuideline No.59 ↓ Hey Reader, If you use an online booking system, you'll relate to this one. Think back to when you signed up. One of the first things you had to do was create your service menu. If you're like me, this honestly took me a long time. I started asking myself all the questions: What services do I want to offer? What should I name the service? What should the description be? How much should it cost? Honestly, I went back and forth. I kept renaming the services and I couldn't...

about 2 months ago • 2 min read

theGuideline No.58 ↓ Hey Reader, Beyonce and Lebron step into the beauty industry, while Fresha introduced smart pricing. Let's cover a few headlines from across the industry. Beyoncé's New Haircare Line, Cécred Did you know Beyoncé grew up sweeping hair in her mother's salon? Beyonce said this about her new haircare line: My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and...

about 2 months ago • 2 min read

theGuideline No.57 ↓ Hey Reader, Let's talk about texture. I've teased this topic in previous newsletters and with the Texture vs Race Summit on the horizon (March 17-19 in Baltimore), it feels like this is a good time. Hair Texture It's impossible to talk about hair without talking about texture. It is a core characteristic of hair. Whether it is cutting, coloring or styling, the conversation must include texture. @keyaartistically explores this topic in this clip and points to major...

about 2 months ago • 2 min read

theGuideline No.56 ↓ Hey Reader, Instead of focusing on one topic, we're going to cover a couple headlines from around the industry. More Barber Beef It just kept escalating. For a second, we thought the TPOB Bossio beef was going to make it's way into a MarvyMarv YouTube live. It didn't, as Bossio literally left the chat. If you missed it, you can get a vibe from TPOBs posts, but here's my 2 cents. TPOB and Tomb45 have disrupted the industry in their own ways, and for that, we all should be...

2 months ago • 2 min read
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